Director, Affiliate Commerce

Company: America's Test Kitchen
Location: Boston
Posted on: November 6, 2024

Job Description:

Career Opportunities with Americas Test Kitchen America's Test Kitchen (ATK), one of the pioneering brands in food media, is seeking a Director, Affiliate Commerce to oversee the expansion of the company's affiliate commerce business. ATK reaches millions of fans each month via TV, video, magazines, books, digital, social, podcasting, and more, and is looking for an experienced lead to drive ATK's affiliate commerce strategy leveraging the wealth of platforms on which ATK operates. The ideal candidate will have a proven track record of developing and scaling affiliate partnerships that drive revenue via equipment and ingredient review content across a variety of channels. Responsibilities include operationalizing the strategy, integrating affiliate commerce opportunities seamlessly into ATK's content and platforms, onboarding new partners, negotiating commission rates, and tracking and reporting on performance.This managerial position based in Boston, MA will report to the VP, Editorial Strategy, and have a role in helping to shape the future of the company where savory aromas from the test kitchen waft through the office.Responsibilities:

• Own and develop day-to-day relationships with existing affiliate partners with goal to grow and maximize revenue
• Work closely with ATK's Digital Media teams (i.e. Product, Design, Content and Tech) and Marketing teams (i.e. Social Media, Newsletter, Paid, Brand) teams to define and execute strategy
• Identify opportunities for optimizing content and link placement to expand the program
• Develop new affiliate partnerships and negotiate the best possible commission rates to drive commerce revenue growth
• Evangelize affiliate eCommerce best practices across Editorial and Marketing teams including information around rate incentives, seasonal opportunities and promotions
• Report on account updates, revenue and projections of affiliate networks to ATK Management team, Reviews team, Marketing and Finance.
• Collect, analyze, and report performance data to optimize engagement on ATK content that drives clicks and conversions to affiliate partners
• Implement A/B testing, SEO/keyword analysis, and other optimization strategies to improve conversion rates, CTR and revenue
• Stay abreast of industry trends, best practices and emerging technologies to drive innovation and competitive advantages
• Team up with Data and Analytics and Finance teams to create systems and processes to track and measure the performance of the affiliate commerce business
• Lead, mentor and foster professional growth and development for affiliate commerce team membersQualifications:
  • 5-7 years of experience in digital media and/or affiliate eCommerce marketing
  • Strong understanding of the product reviews space, and an enthusiasm for products and brands across home, food, and cooking categories
  • Proven content marketing experience in a digital environment with an emphasis on data collection and analysis
  • General knowledge of e-commerce best practices and what drives both content and affiliate performance
  • Proficiency with major affiliate networks including Amazon Associates, Impact Radius, CJ, Rakuten, AWIN, ShareASale, Pepperjam, Partnerize, and major retailers including Amazon, Walmart and Target
  • Excellent communication and interpersonal skills, enabling effective collaboration across cross-functional teams
  • Excellent negotiation skills and ability to build strong relationships
  • Strong understanding of affiliate commerce best practices, including SEO, SEM, social media marketing, keyword analysis, conversion rate optimization, and email marketing
  • Excellent data analysis and reporting skills; experience with Trackonomics a plus
  • Ability to collect, analyze, and interpret data to drive informed decision-making
  • Quantitative skills and the ability to translate performance metrics into actionable insights
  • Experience successfully managing budgets
  • Familiarity with subscription businesses a plusThis position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.About America's Test Kitchen:The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.Why America's Test Kitchen:We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that's how innovation happens in our test kitchen, in our offices, and in life.We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
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Keywords: America's Test Kitchen, Plymouth , Director, Affiliate Commerce, Executive , Boston, Massachusetts